Brauning Team
Tapio Anttila, Managing Partner
Tapio Anttila has over ten years of experience in mobile technologies and over 20 years of experience in multimedia and networking technologies. Tapio specializes in strategy consulting and business development consulting in the digital media domain and spends most of his time brokering deals between the entertainment/digital content industries and various technology companies. His current engagements include a major go-to-market initiative with NVIDIA’s new real-time 3D cloud rendering platform called RealityServer(R). He is also specializing in cross-border deals in Internet and wireless technologies for companies in Europe and Latin America who have an interest to enter the US market. Finally, Tapio has built a deep understanding in software outsourcing and represents a Ukrainian provider to complement his service portfolio.
Tapio’s prior engagements include a long-term project at Macromedia (now part of Adobe), to build and direct its mobile content initiatives. As a part of this engagement, Tapio negotiated content licensing agreements with a number of big and small media companies from major news providers such as CNN into smaller niche players in sports, horoscopes and other lifestyle content. Another engagement worth mentioning was a role at a startup niche mobile service provider Sonopia where Tapio established the sales and business development activity for the media and entertainment vertical. Additionally, he has worked for clients in Asia Pacific and Europe, exploiting his extensive network of contacts, built during the period while working at Ericsson.
Prior to joining Brauning LLC, Tapio was a co-Founder of Crisp Wireless, a leading platform technology company in the mobile content industry. Before that, Tapio spent 6 years at Ericsson, as Director of Business Development of 3G Media for the US market (based in New York), focusing on mobile entertainment and Mobile Virtual Network Operator (MVNO) issues. Beginning in 1996, Tapio’s title was Chief Evangelist and he was charged with getting Ericsson to embrace the Internet. Prior to joining Ericsson, Tapio spent four years in Paris selling videoconferencing solutions and building a European trade show on the subject. Tapio holds a Master of Science in Operations Research (Department of Technical Physics) from the Helsinki University of Technology. He is a frequent speaker at industry events and publishes his own blog at www.meownewsletter.com. Tapio speaks six languages and currently resides in Santa Monica, CA. Complete bio: www.linkedin.com/in/tapio
Carl Gunell, Consultant
Mr. Gunell is a serial entrepreneur and visionary who has successfully deployed and launched business in the U.S., Europe, Asia and Latin America an currently works as a management consultant to business in the mobile internet and media industries.Mr. Gunell was the Founder & CEO of Telemedia Development, the largest provider of connectivity and related services in Latin America, serving companies like MTV, Sony Ericsson and Nokia. The company built a pan-regional network encompassing 45 carrier relationships, and local offices in seven countries. Founded in 1993, Telemedia Development had its roots in voice and internet-based premium rate industry. The company developed and managed Interactive Voice Response for some of the largest companies in the premium rate industry. Telemedia Development also operated a Data Center and multi-lingual Service Bureau in Santiago, Chile and was one of Entel’s largest providers for many years. In early 2000, the company pioneered the mobile download business in Latin America and maintained the ability to adapt, innovate and launch compelling mobile products and applications until Conectium Limited acquired the company in July 2006.Concurrent to serving as CEO of Telemedia Development, Mr. Gunell served as EVP for Hong Kong-based e-New Media. Mr. Gunell was responsible for e-New Media internet-billing solutions and was active in the management team that raised US$144 million in a reverse merger on the Hong Kong stock exchange in late 1999.Prior to founding Telemedia Development, Mr. Gunell had a nine-year career with Ericsson in Sweden and the United States.
Axel Roselius, Consultant
Axel is an international expert in crossmedia strategy and innovation. As an early social media innovator and pioneer Axel looks at 20 year experience in creating social media strategies and legacy experiences on the web, TV and mobile. His core strength is to combine technology with content in a way that creates a new and higher value for the user. Through the creation of highly focused innovative products and services he creates a new realm of sustainability in customer relations. Though Axel is at home in the field of innovation and strategy, he is very solution and implementation focused.With a solid background in digital media on both sides of the Atlantic he has set up and managed large creative and business units, and has taught academic courses on the promises and pitfalls of digital media strategies.
Axel served as VP Strategic Business Development for Deutsche Telekom AG. During his tenure at Deutsche Telekom he developed its Innovation Strategy and designed its Multi-Access IP Ecosystem. Axel was also in charge of creating strategies for DT’s verticals and created international partnerships with companies from the innovation and online arena. Prior to that he was Design Strategist at IDEO, the innovation powerhouse where he created strategy and software experiences for clients from the online, wireless and entertainment space. Axel also built up MTV Europe’s digital unit and launched MTV’s first digital channel already in the mid-nineties.Being an early inventor in digital media Axel conceived of and produced the very first fully interactive TV station in 1992 introducing audiences through out Europe and Japan to interactive media even before the dawn of the Internet.
As a European Citizen and a permanent US Resident Axel works on both continents on projects.
Axel’s full cv at www.linkedin.com/in/axelroselius
Bradley Vettese, Consultant
Brad has over twenty-five years of experience working in financial services, retail, entertainment, telecommunications and consumer products. He has significant Executive Team leadership, product development, strategic planning, communications and branding expertise within large companies and as the head of newly formed organizations.Brad was CMO of Teleflip Inc a Los Angeles based start-up that delivered email to regular cellphones through text messaging. Prior to Teleflip, Brad was Vice-President, Marketing for Limbo 41414, a mobile media start-up featuring reverse mobile auctions and other games, sweepstakes and promotions. Brad is a member of the Executive Management Team who conceptualized and launched this groundbreaking service in North America.Before Limbo, Brad was President and CEO of Mobiico, Inc., a consulting and marketing services company developing brand communications programs via interactive wireless games, concepts and services with operations in Los Angeles, New York and London. Mobiico provides proprietary technology and promotional programs that build mobile community of relevance around brands and properties.Prior to establishing Mobiico, he was a Client Partner at Razorfish Los Angeles responsible for Mobile Solutions in North America.He also served as Executive Vice President BBDO LPC, and managed the Telus business in Canada. Prior to joining BBDO LPC, he was President of Generator Promotions, Canada’s largest promotions agency, Executive Vice-President and General Manager of Cossette, Canada’s largest communications group, Director of Communications for the Bank of Bermuda worldwide and Director of New Product Development for Molson Breweries. He holds a B.Comm from the University of Calgary/ Hawaii.
Tatiana Mulry, Consultant
Tatiana Mulry has pioneered solutions that blend unique information sources, mobile and internet capabilities to create new and valuable services for consumers and enterprise customers. Tania is a seasoned product development professional, specializing in web, voice and mobile technology products. In particular, she excels at defining and implementing profitable and innovative new business models.She has contributed her talents to Teleflip, Inc as Senior Vice President of Product Development and Customer Monetization, helping to launch that unique text messaging based mobile email service to consumers and universities in North America.At MasterCard Worldwide, Tatiana served in a variety of executive level roles including leading several corporate strategy initiatives leading up to the company’s IPO, VP of Mobile/Wireless Center of Excellence, and VP of Information Products and Services. She has built, launched, performed business development and vendor management for many complex, global solutions and has consulted with many of the top financial institutions in the world.Prior to her product development career, Tatiana was an investment analyst for Robertson, Stephens and Company and Needham & Company, covering companies in the healthcare industry and Baring Securities, covering the Latin American equity markets.Tatiana graduated from New York University’s College of Arts and Sciences, with a BA in Economics and Near Eastern Languages and Literatures.Complete bio: www.linkedin.com/in/tatianamulry
Graham Edwards, Founder and Advisor
Graham has specialized in building new technology businesses since the mid-1980s. He is currently the CEO for S3 Technical Solutions, Inc. a leading provider of employee benefits management solutions.Graham is also a founding investor of Enlighten Ventures, an early-stage technology investment fund that has seen 2 of its first 3 investments achieve successful liquidity events (including Trigo, purchased by IBM.Prior to S3, Graham was a founding partner at Brauning where he worked with a wide array of large technology leaders from Intel, Microsoft, Accenture, and Qualcomm to nimble technology innovators such as AirWave Wireless, MobileQ (now ViaFone), mySimon (now c|net), iSilk, Inc., and Jacobs Rimell Ltd., among others. Prior to Brauning, Graham directed the business development and investment activities for Intel’s Information Technology Group, was the IT group’s liaison to Intel Capital, and was a co-creator of Intel Online Services ($100M Intel investment). Before Intel, Graham ran business development for Tricord Systems an $80MM, publicly traded (NASDAQ: TRCD) technology company, was a senior line consultant for Andersen Consulting (now Accenture), and was a founder of Pacific Rim Capital, where he managed marketing and sales.Graham’s areas of functional expertise are general operations management, product marketing, channel sales, and information technology operations. Graham has participated in the financing of over 20 companies and has participated in several mergers and acquisitions.Graham is an honors graduate of Harvard College.
Michael Silva, Founder and Advisor
Mike brings over two decades of success in Wireless, Computer Telephony, VOIP, Voice, and emerging technologies segments and is responsible for UIEvloution’s Service Provider Ecosystem sales and business development.He most recently was VP, Business Development for NMS Communications after leading Qpass’ Business Development for North America through their acquisition by Amdocs, where he was responsible for mobile and broadband ecosystem partnering and IMS, MVNO, System Integrator, and Network Equipment Provider relationships and strategy.Prior to Qpass, Mike was Senior Consultant, Wireless Data Marketing & Competitive Strategy at AT&T Wireless/ Cingular until mid-2005. Before AT&T Mike was founder and principal of brauning, LLC, a wireless and emerging technologies strategy consultancy that provided go-to-market services to all Tier 1 MNOs, as well as Qualcomm, Microsoft, Ericsson, Comverse, and several wireless startups.Earlier in his career, Mike worked as a chief executive for Voice and Video over IP startups and in the early 1990’s, Mike was VP Strategic Development at Jabra and CFO of Voice Processing Corporation, both leaders in Computer Telephony Integration.Mike received a Masters of Science in Finance, with Honors, from Bentley College, MA., and his BBS in International Business from Loyola Marymount University, CA.